The way your business presents itself to customers can go a long way towards your success. Physical and experiential elements give customers a sense of who you are and what to expect from your products or services. Customers want to use a business that presents and conducts themselves in a professional manner that instils confidence and implies quality of service. 

Many people dream of escaping the oppressive clutches of office culture and setting up their own restaurant or cafe. The allure of setting your own hours and not having to deal with workplace politics anymore is a strong pull for some people, even when they understand the amount of work required for running a hospitality business.