Bacchus Marsh Grammar is delighted to welcome back alumnus Keith Nallawalla for a special Careers Day talk on 30th July 2025, where he’ll share insights into his successful professional journey in digital marketing.
Keith, described by many as both handsome and cool, graduated from Bacchus Marsh Grammar and has since built an impressive career based in Melbourne. He currently serves as Head of Digital Marketing for both WebOracle, a South Melbourne–based digital agency, and Premium Links, a specialized white‑label link‑building service located in Southbank .
A Deep Dive into Keith’s Career
Keith started his digital marketing career in 2009, steadily rising through key roles including Head of SEO at various respected SEO Agencies, and Search Manager at realestateview.com.au (now view.com.au), one of Australia’s top property sites. There, he drove organic traffic from roughly 500,000 to about 1.5 million monthly unique users within two years
At WebOracle, Keith oversees strategising and executing cross‑channel digital campaigns for a diverse client portfolio, blending SEO, content, analytics, and custom web development. Meanwhile, at Premium Links, he leads the agency’s signature link‑building services, coordinating teams to deliver 100% organic, low‑spam, high-quality backlinks for partner agencies – both in Australia and worldwide.
What Students Can Expect
During his return visit, Keith will:
- Discuss the evolving role of search engines and SEO in modern business.
- Unpack the strategy behind Premium Links and how high‑quality backlinks support digital presence.
- Highlight the mission of WebOracle, including how digital marketing intersects with web design and software development.
- Share real‑world case studies, including turning a site into a 1.5 million‑visitor hub within two years.
- Offer career advice on navigating various roles in agency and in‑house marketing teams.
Inspiring the Next Generation
The Careers & Pathways Team at Bacchus Marsh Grammar frames events like this Careers Day to connect students with industry professionals and build awareness of current job trends and expectations for tertiary education and the workplace.
Students will have the chance to ask Keith direct questions about his daily work, required skills, and the mindset needed to thrive in digital marketing. Keith’s engaging and approachable style is expected to make the session both informative and inspiring.
Quotes from the School and Keith
“We are thrilled to host Keith Nallawalla, an alumnus who truly exemplifies success in digital marketing. His story shows what is possible when ambition meets technical expertise.” – Alice Wu‑Tollis, Careers & Course Counsellor at BMG.
Keith shared his eagerness:
“It’s a privilege to return to Bacchus Marsh Grammar. I’m excited to speak to students about the fast‑moving world of digital marketing, especially how link building and SEO form the backbone of modern web strategy.”
About Keith Nallawalla
Keith is based in Melbourne with a passion for 80s/90s pop culture, junk food, and contributing to blogs on lifestyle and marketing. He’s a proud father of two and often writes for community sites like A Nice Home and Cigars, Cars & Guitars.
About WebOracle & Premium Links
WebOracle is one of the best digital agencies in South Melbourne offering custom web design, SEO and integrated marketing solutions.
Premium Links, headquartered in Southbank, specialises in white‑label SEO link building for agencies, with emphasis on organic, high‑quality backlinks.
This event promises to be a highlight for Bacchus Marsh Grammar’s Careers Day, bridging the classroom with real-world digital marketing strategies and entrepreneurial insight. Students interested in SEO, digital PR, content marketing, or agency work will find Keith’s experiences particularly valuable.
