In 2009, the Kevin Rudd government hastily created a startup (the first time the Australian government has attempted such a venture) with the simple name “NBN Co” because, with the perceived urgency, there was no time to come up with a fancy name. The original goal was to achieve fast internet speeds by replacing infrastructure based on aging copper wiring with fiber-to-the-premises (FTTP) broadband. Kevin Rudd envisioned the National Broadband Network as a transformative project to democratise high-speed internet access for all Australians. NBN was also a cornerstone of the Rudd government’s promised digital education revolution, with dedicated funding introduced to help schools to take advantage of the NBN.